Heejung Kim

Sr. Data Analyst @ HEXAH

Experience

Sr. Data Analyst

HEXAH (formerly Civilitude Group of Companies) | Austin, TX | Nov 2022 – Present

  • Unified 800+ project management sheets and 15+ years of QuickBooks records into a centralized Cloud SQL database, improving data integrity and enabling deeper financial and operational analysis.
  • Developed a custom Slack app and advanced Google Apps Script workflows used by 20+ team members to handle the invoice process, reducing manual labor by 50%.
  • Led integration of historical finance and project data to develop strategic dashboards for executive planning and budgeting.
  • Prepared pro formas for multi-million-dollar development projects to support forecasting and investor presentations.
  • Integrated HubSpot, Smartsheet, and QuickBooks into a unified analytics stack to automate data flow and enhance cross-platform visibility.

Interim Marketing Director

HEXAH (formerly Civilitude Group of Companies) | Austin, TX | Mar 2024 – Dec 2024

  • Led the development of HEXAH’s multi-year brand strategy, including vision, mission, core values, and target personas.
  • Built the brand architecture and 7-year roadmap encompassing organizational growth, content development, and revenue generation.
  • Translated brand identity into a cohesive experience across messaging, visual system, content strategy, and the design of HEXAH’s new 7,000 sq.ft. headquarters.

Data Analyst

HEXAH (formerly Civilitude Group of Companies) | Austin, TX | Jan 2021 – Oct 2022

  • Built the company’s first BI tools and data pipelines to centralize project tracking and automate reporting across engineering and admin teams.
  • Designed and launched automated tracking tools for 50+ active jobs using Google Sheets and Google Apps Script.
  • Developed early-stage Tableau dashboards and reporting systems to support real-time project oversight.

Digital Marketing Coordinator

Civilitude Engineers & Planners | Austin, TX | Feb 2020 – Dec 2020

  • Designed and developed SEO-optimized websites that tripled online traffic, and proposal packets that won multiple RFPs and RFQs.

Marketing Intern

Civilitude Engineers & Planners | Austin, TX | Mar 2019 – Jan 2020

  • Supported marketing and financial tool development, laying the foundation for later BI initiatives.

Founding Employee & Head of Marketing

BlueHack (Tech Startup) | South Korea | Oct 2015 – Dec 2016

  • Led marketing from inception to launch, helping grow the app from 0 to 15K users in 5 months.
  • Improved UX by analyzing 80K+ user behavioral records and developed dashboards using Tableau, GA, and Mixpanel.
  • Directed branding, go-to-market strategy, and user acquisition across multiple digital platforms.

Product Planning Intern

Samsung Electronics | South Korea | Feb 2015 – Nov 2015

  • Collaborated with cross-functional teams to design and test product concepts through design thinking and Blue Ocean Strategy.
  • Conducted qualitative user research to uncover latent customer needs and translate insights into actionable innovation directions.

Education

MBA, Concordia University Texas – Austin, TX

B.B.A., Chungnam National University – South Korea

Additional Information

Languages: English (Fluent), Korean (Native)

Tools & Technologies:

  • BI & Data Tools: Google Sheets, Google Data Studio, Tableau
  • Programming & Database: Google Apps Script (JavaScript-based), MySQL, Cloud SQL (Google Cloud Platform), HTML/CSS
  • Business & Productivity: Google Workspace, Microsoft Office, Adobe Creative Suite

Last updated: September 2025